5 essential features for an effective digital Learning Management System (LMS) on WordPress - Ronin Marketing
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5 essential features for an effective digital Learning Management System (LMS) on WordPress

Learning Management System graphic

5 essential features for an effective digital Learning Management System (LMS) on WordPress

It’s always exciting when we get the opportunity to work on something completely unique. Most recently, our designer Roland was tasked with creating a bespoke Learning Management System for one of our clients. In simple terms, a Learning Management System is a software application which handles every aspect of the learning process – it’s the location where you house, provide and monitor your training content.

Having now completed the job for a very satisfied customer, here are the five features we believe are key to creating the perfect LMS for you.

1. Content quality & management:

At the heart of every Learning Management System, there should be an easy and intuitive way of organising your courses into sections, lessons, topics and quizzes. It does not have to be overly complicated, but depending on individual requirements, the more stratified the course is, the more detailed it can become, making the experience more immersive and engaging. You should be able to organise your curriculum, content, and assessments in meaningful learning paths and visualise what the courses are going to look like before they are live. Being able to add video or moving image is a major plus and should be amongst the available settings. The LMS should also allow the course administrator to embed self or externally hosted videos onto their courses with the option to hide the player so that viewers can’t skip the video and complete the lesson without watching.

Pro: 100% control of the learning experience.

Con: Course administrators have to do all the set-up work themselves.

2. Reporting:

Reporting can prove to be your learning strategy’s success and is often the main reason behind LMS implementation. When done properly, it can not only enhance the administrative experience by showing real-time activity, but also help you send course specific communications to your course learners. For example, you can email anyone who has finished a course or has reached a certain milestone and reward them for it. This type of reward system can encourage your users to keep coming back for more learning!

Your LMS should correctly interpret data, enabling you to automatically extract analytics and format this information into a report for delivery to key stakeholders. Compiled course data should give you valuable insight into what is successful and what is not working in your learning strategy. Knowing what your most popular courses are could encourage you to design similar content in the future, or alternatively, help you tailor your marketing strategy and come up with targeted advertising.

Pro: You have full access to audience metrics.

Con: You have to know what they mean.

3. Mobile compatibility:

Your LMS needs to be accessible on-the-go to keep up with the busy schedules of most online learners. Integrating an LMS that functions seamlessly on tablets and smartphones is critical to expanding your learner-base and maximising content consumption.

To make your online training experience smoother, your LMS must come with its own native app/plugin that takes remote learning and accessibility up a notch. This will open the gates to a personalised learning world which grants users access to the entire LMS through their device of choice. It will also allow learners to stream, download, and save eLearning courses at their pace earning you some extra brownie points for boosting usability.

Pro: You can reach a wider audience.

Con: Course admin might have to further optimise the user experience / can put off less tech-savvy generations.

4. Payment gateways using WooCommerce:

Payment should not be a taboo subject. Getting paid for your courses is just as important as creating quality content for your audience. However, it should be quick and hassle-free, ensuring it doesn’t alienate your customers when they come to it. Most LMS’s tend to offer limited payment gateways such as PayPal or Stripe. This is where WooCommerce comes in handy. You get instant access to more than 100 supported payment gateways, including EPS, giro pay, iDEAL, Bancontact, SEPA. It also supports express checkouts such as Apple and Google Pay.

By setting up the most basic WooCommerce Payment gateway – the credit and debit card option – you’ll immediately cover 90% of preferred payment systems in the western hemisphere, covering Visa, Mastercard and American Express databases.

Pros:

– Built on WordPress and integrates well with CRM platforms.

– Huge array of customisation settings such as custom-designed checkout process.

Cons:

– WooCommerce Payments is only available in Australia, Austria, Belgium, Canada, France, Germany, Hong Kong, Ireland, Italy, Netherlands, New Zealand, Poland, Portugal, Singapore, Spain, Switzerland, United Kingdom, and the United States.

– Most transactions carry a non-refundable base fee to WooCommerce (in the UK it is 1.4% of the actual product cost, plus an additional £0.20) and can increase further if it involves foreign exchange and international payment.

5. Accreditation:

All LMSs should allow for users to receive a certificate after completing a course. Most eLearning certificates include an issue and expiration date, the instructor’s name or name of the company who issued it, and the name of the student who earned the certificate. Additionally, you should choose an LMS that allows you to customise your certificates to match your brand, colours, and whatever else you see fit to put your stamp on it.

 

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