It’s been a busy period here at RONIN. We’ve had a lot of client pitches since the turn of the year. We’ve met some great people from a wide range of companies operating in different markets with diverse needs and expectations and I’m pleased to...
As a (suffering) fan of Charlton Athletic Football Club (CAFC) I was interested to read the coverage in the Daily Telegraph sports section of the newspaper’s ‘Business of Sport conference’. Katrien Meire, the chief executive of CAFC, was in the audience. She posed the question...
It’s taken me a bit by surprise that Ronin reaches its 15th birthday this year - our crystal anniversary apparently. A decade and a half ago, I stepped off a career path that having shown much promise in its early days, petered out in wholly uninspiring...
Customer references and testimonials are arguably the most powerful form of publicity for any business. They are the ultimate differentiator. Your competitors may be able to match you in other areas, but your customer stories are unique to you and they provide the proof of...
Say hi to Caroline, our new PR Account Manager. Before joining the team Caroline worked for a health and fitness PR agency in London and has over nine years experience in the industry. Caroline has built up strong media contacts having worked with a wide range...
As the sun was setting on this year’s Marketing Week Live event (or MWL ‘14 as the organisers would have us call it), I sat in on the last presentation of the final day co-hosted by the Chartered Institute of Marketing and a marketing consultant...
Walking around the Marketing Week Live event recently it struck me how little had really changed in the world of marketing in the last 25 years. Have you taken leave of your senses? I hear you gasp. What about social media, mobile, e-marketing, SEO and...
Businessmen and women in your 50s unite. All this social media stuff is for kids. FaceTube and Twittering; who gets it? There isn’t any business benefit and it reduces productivity. Staff should be banned from using it during working hours; after all they’re just talking...
I was interviewed this week by a local newspaper. A journalist from the Bromley Times contacted me to ask my views on the renaming of the town centre shopping mall. A story had broken a few days earlier that The Glades was to become known...
2012 has been a year to remember for a lot of people, for a whole host of reasons. This is why it's been so special for us here at RONIN: Steve Our best year ever, following our best year ever. Social media’s become a big thing for...