Steve Lipscombe, Author at Ronin Marketing
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Author: Steve Lipscombe

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Are your customers struggling to find you on the internet? Are you on page two on search engines or higher?  If this sounds like you, it could be a sign that your SEO is not working effectively. For SEO novices, this term refers to Search...

Welcome back to Part Two of our ‘B2P, the future of marketing’ series. If you missed Part One, STOP RIGHT THERE and click here, as our first blog is handy for getting the 411 on what we mean by the newly coined phrase of ‘business...

No, that’s not a typo, B2P – not B2B or B2C – is the future of marketing. You’ve probably heard of the phrase, “people buy from people”, and with the rise of digital marketing – especially social media – connecting directly with customers has never...

It’s been a busy period here at RONIN. We’ve had a lot of client pitches since the turn of the year. We’ve met some great people from a wide range of companies operating in different markets with diverse needs and expectations and I’m pleased to...

As a (suffering) fan of Charlton Athletic Football Club (CAFC) I was interested to read the coverage in the Daily Telegraph sports section of the newspaper’s ‘Business of Sport conference’. Katrien Meire, the chief executive of CAFC, was in the audience. She posed the question...

It’s taken me a bit by surprise that Ronin reaches its 15th birthday this year - our crystal anniversary apparently. A decade and a half ago, I stepped off a career path that having shown much promise in its early days, petered out in wholly uninspiring...

Customer references and testimonials are arguably the most powerful form of publicity for any business. They are the ultimate differentiator. Your competitors may be able to match you in other areas, but your customer stories are unique to you and they provide the proof of...

Say hi to Caroline, our new PR Account Manager. Before joining the team Caroline worked for a health and fitness PR agency in London and has over nine years experience in the industry. Caroline has built up strong media contacts having worked with a wide range...

As the sun was setting on this year’s Marketing Week Live event (or MWL ‘14 as the organisers would have us call it), I sat in on the last presentation of the final day co-hosted by the Chartered Institute of Marketing and a marketing consultant...

Walking around the Marketing Week Live event recently it struck me how little had really changed in the world of marketing in the last 25 years. Have you taken leave of your senses? I hear you gasp.  What about social media, mobile, e-marketing, SEO and...