Steve Lipscombe, Author at Ronin Marketing
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Author: Steve Lipscombe

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I was speaking to a prospective client the other day, the managing director of a significant company, who was considering personally managing his firm’s social media. He asked for my thoughts. These are they and I thought they may be of interest to a wider...

Following some uncertainty and discomfort at the start of Lockdown, we were on the receiving end of more than the usual number of enquiries over the summer. It seems a lot of business owners made use of the extra time they had on their hands...

So, week 11 of lockdown and things are certainly changing. There’s more traffic on the road and drivers are less inclined to stop and let pedestrians cross the road. Locally people have been dressing up in their ‘going out clothes’, buying takeaway cocktails from local...

It’s been a busy period here at RONIN. We’ve had a lot of client pitches since the turn of the year. We’ve met some great people from a wide range of companies operating in different markets with diverse needs and expectations and I’m pleased to...

As a (suffering) fan of Charlton Athletic Football Club (CAFC) I was interested to read the coverage in the Daily Telegraph sports section of the newspaper’s ‘Business of Sport conference’. Katrien Meire, the chief executive of CAFC, was in the audience. She posed the question...

It’s taken me a bit by surprise that Ronin reaches its 15th birthday this year - our crystal anniversary apparently. A decade and a half ago, I stepped off a career path that having shown much promise in its early days, petered out in wholly uninspiring...

Customer references and testimonials are arguably the most powerful form of publicity for any business. They are the ultimate differentiator. Your competitors may be able to match you in other areas, but your customer stories are unique to you and they provide the proof of...

Say hi to Caroline, our new PR Account Manager. Before joining the team Caroline worked for a health and fitness PR agency in London and has over nine years experience in the industry. Caroline has built up strong media contacts having worked with a wide range...

As the sun was setting on this year’s Marketing Week Live event (or MWL ‘14 as the organisers would have us call it), I sat in on the last presentation of the final day co-hosted by the Chartered Institute of Marketing and a marketing consultant...