ABA Technical - Ronin Marketing
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ABA Technical

Established moire than forty years ago, the successful family-run company was looking for a complete marketing overhaul, including a new name, a redesigned website and identity, with a social media, PR and marketing campaign to promote the change.

The goal was to present a new and improved ABA, whilst retaining the honesty and expertise that it had become known for, with health and safety at the core of everything it does.

Onsite photoshoot to create a unique image library

The new ABA Technical logo features cogs interweaving into a spiralling tunnel. The company’s bold signature shade of red was combined with grey, silver and white accents for a modern look and feel, an aesthetic that was incorporated into a bright new mobile-friendly website, with a sleek interface. Reinvigorated social media accounts proved highly in reaching new prospects and gaining fresh engagement amongst customers and stakeholders.