Established thirty-five years ago, the successful family-run company was looking for a complete marketing overhaul, including a new name, a redesigned website and identity, with a social media, PR and marketing campaign to promote the change.
The goal was to present a new and improved ABA, whilst retaining the honesty and expertise that they’ve become known for. With health and safety at the core of everything they do, looking to the future and staying ahead of the curve is vital for ABA and the website and branding needed to reflect that.
The RONIN team was excited to get started on this big project, encompassing all the services we offer as a creative communications agency.
Taking inspiration from our confined space expertise, the new ABA Technical logo features cogs interweaving into a spiralling tunnel. We’ve kept the signature shade of red and combined it with grey, silver and white for a modern look and feel. The responsive, mobile-friendly website design continues this, with a sleek and simple interface clearly displaying the core services services, from Training, Electrical and Confined Spaces to CAD drawings. Newly invigorated social media accounts mean they continually get their messages in front of, and engage with, customers and stakeholders.