ABC Investors - Ronin Marketing
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ABC Investors

ABC Investors was set up by the team behind LV’s general insurance operation, John O’Rourke, Phil Bunker, Steve Castle, Peter Horton and Paul Cassidy, following their earn-out from the company. The team wanted to make the most of its extensive existing network, investing within the insurance sector but also to attract entrepreneurs with exciting ideas in other sectors.

John, Paul, Phil, Steve and John, who first started working with each other in 2003, wanted a fresh brand identity for their new angel investment project, with a traditional financial services look.

A crisp, modern logo with restrained hues of blue and grey separate the company from faceless corporate investors but convey the required air of 150 years of experience and knowledge. Simplicity was the key; san serif fonts and muted tones support clarity of message, with the new website showcasing the team’s portfolio of investment projects, as well as adding a pinch of personality to the business.