Affinity Talent Solutions - Ronin Marketing
20107
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Affinity Talent Solutions

Category
Branding, Print Design, Web & Digital Design
About This Project

New company identity and rebrand with a new responsive website for IT recruitment firm Affinity.

 

The Brief

Affinity, which operates as a top talent provider for major brands in the UK and Netherlands, wanted to create a vibrant new ID to reflect the dynamic nature of its business and the market it operates in. The firm also wanted a state-of-the-art website that allowed clients and candidates to connect, and one which would be easy to use on mobile devices.

 

The Response

Diligent research of the market lead to the creation of a number of exciting options for the company’s new name and some striking identity styles. ‘Affinity’ was the right blend of tech and people, and RONIN crafted a bold logo to reflect the company’s expertise and personality. This branding was rolled out to a new fresh, friendly and feature-full mobile-responsive website, with great content including hints and tips for recruiters and candidates, plus easy-to-use job posting and candidate application functionality.