Department for Education - Ronin Marketing
20896
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Department for Education

Category
Marketing Consultancy, PR & Content, Print Design, Social Media & Digital
About This Project

Community engagement programme to support the planning application for a new free secondary school in Beckenham, South London

 

THE BRIEF

RONIN was commissioned by the Department for Education’s, Education Funding Agency (EFA) to support its planning application to build a new school in Beckenham, South London, working closely with the school trust, E21C, and planning consultants, Jones Lang Lasalle.

 

THE RESPONSE

RONIN devised a programme of engagement with the local community to seek its involvement and support in the planning application for the school for the school. We invited parents, residents, local politicians and other stakeholders, as well as the press, to local events to meet the teachers, designers and architects behind the project. This was supported by extensive digital and print advertising, and public relations, direct marketing and social media campaigns to promote the proposals for the new college. Following the public consultation programme, RONIN prepared a ‘Statement of Community Involvement’ for the local authority, a fundamental component of the college’s planning application. Despite strong opposition from some local groups, the application for the school was approved, creating more than 1,200 of more than 3,000 school places needed in the London Borough of Bromley, much to the delight of local parents.