Department for Education - Ronin Marketing
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Department for Education

RONIN was commissioned by the Department for Education’s, Education Funding Agency (EFA) to support its planning application to build a new school in Beckenham, South London.

Working closely with the school trust, E21C, and planning consultants, Jones Lang Lasalle, RONIN devised a programme of engagement with the local community to seek its involvement and support in the planning application for the school. We invited parents, residents, local politicians and other stakeholders, as well as the press, to local events to meet the teachers, designers and architects behind the project.

The community engagement programme was supported by an extensive digital and print advertising, and public relations programme, as well as direct marketing and social media campaigns to promote the proposals for the new school.

Following the public consultation programme, RONIN prepared a ‘Statement of Community Involvement’ for the local authority, a fundamental component of the college’s planning application.