EMEC - Ronin Marketing
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Branding, Print Design, Web & Digital Design
About This Project

Print and web design for the Egyptian Mud Engineering Company, EMEC based in Cairo, operating across the Middle East.


The Brief

A specialist drilling fluids company for the oil industry with a high level of expertise and knowledge, EMEC wanted an image to match.


The Response

RONIN re-branded EMEC’s drilling fluid ranges; blue (water-based), gold (oil-based ) and green (environmental) for easy identificatiion in the field, and applied the branding to a portfolio of EMEC promotional materials. From product packaging, to technical data sheets, manuals, and a brand new website, we created a new, fresh look.

The bespoke website, has an easy-to-use content-management system including a vast searchable catalogue of technical and safety information on scores of products. EMEC now has a digital presence to rival even its largest competitors.