Go Tec Nursing website design - RONIN Marketing
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Go Tec Nursing

Go Tec Nursing Website Design Hompage Laptop

Go Tec is a nursing recruitment agency which provides high quality nurses and carers to healthcare providers across the country. At the start of 2024, Go Tec approached RONIN to help refresh its brand and create a modern new website for the business to attract more candidates and clients post-pandemic.

Go Tec Nursing Website Design iPad
Go Tec Nursing Website Design iPad

Go Tec wanted to retain the essence of its existing branding, as customers are familiar with the name and logo, but the team were not keen on the existing green and monochrome brand colours. RONIN was tasked with introducing a new colour palette, which would modernise the logo and carry through to the new website design. RONIN’s designers opted for a professional navy, complemented by vibrant pink and teal, to give a friendly, contemporary feel.

Go Tec Nursing Website Design iPads

The Go Tec team felt their existing website placed too much focus on its members’ portal and did not convey the company’s USPs, particularly its personal approach and unique training offering.┬áThe RONIN team created a concise navigation structure and plan for the website content, ensuring the company’s strengths are highlighted across the site, and information is quick and easy for visitors to find.

Go Tec Nursing Website Design mobiles

The mobile-friendly design of the new website conveys both the modern, digital side of the business, and Go Tec’s personal approach. through the use of vibrant colours, bold shapes and eye-catching imagery. The content serves to reinforce these points alongside the company’s expertise in healthcare recruitment and training.