Highlight Parking - Ronin Marketing
22037
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Highlight Parking

Highlight Parking provide parking information systems for multi-storey car park operators. The company wanted to refresh its website and branding to compliment a marketing campaign for the launch of its smoke and fire detection system S.A.F.E.

We updated the logo with a refreshed colour palette that was replicated across the website. As part of the website changes, we improved layout to ensure user friendly navigation and optimised content to enhance SEO. We also added new additions to promote S.A.F.E.

As part of a three-month launch campaign for S.A.F.E. our digital team devised a communications programme comprising; social media, blog content, press release and a marketing video to showcase the new system. This was supported with an advert and advertorial in Parking Review magazine.

The RONIN team helped Highlight Parking prepare for the FIREX® International annual exhibition at the ExCel. Ronin designed the entire exhibition stand and a whole lot of other marketing and promotional materials  such as flyers, branding, interactive demo, video and social media exposure. We are proud to have helped HP attract a large crowd at the exhibit and draw attention to their AI Powered  Smoke and Fire Early Warning System (S.A.F.E.).

We wanted to work with Ronin as they understood our company better than other agencies we had shortlisted, had a great portfolio and came up with a focussed and direct marketing campaign which would give the best opportunity to showcase our newly launched products. Steve and his team have been instrumental and extremely hands-on, professional, receptive and proactive in pursuing marketing and advertising leads, ensuring that we, as a company, get maximum exposure to our target audience.

Robert Harrison
Director & Co-Founder – Highlight Parking