Highlight Parking - Ronin Marketing
22037
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Highlight Parking

Highlight Parking provide parking information systems for multi-storey car park operators. The company wanted to refresh its website and branding to compliment a marketing campaign for the launch of its smoke and fire detection system S.A.F.E.

We updated the logo with a refreshed colour palette that was replicated across the website. As part of the website changes, we improved layout to ensure user friendly navigation and optimised content to enhance SEO. We also added new additions to promote S.A.F.E.

As part of a three-month launch campaign for S.A.F.E. our digital team devised a communications programme comprising; social media, blog content, press release and a marketing video to showcase the new system. This was supported with an advert and advertorial in Parking Review magazine.