Our work - International Clay & Minerals Company
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ICMC is a specialist organophillic clay supplier and manufacturer, serving customers in the oil well drilling industry worldwide. In 2003, ICMC constructed a state-of the art organophilic clay manufacturing plant in Egypt’s Alexandria Free Zone. It was the first manufacturer established in the Middle East to specifically address the needs and growing demand from the region’s drilling operations.

ICMC logo on a transparent sign attached to stone wall
ICMC white construction hat with the logo shown on the front and sides resting on a clay ground

ICMC is able to supply customers with the highest quality product with unrivalled lead times and customer service. However it competes with enormous multinational suppliers and the company felt it needed to improve its brand presence in order to stand shoulder-to-shoulder with these much larger organisations.

ICMC promotional brochure for an international audience
ICMC promotional brochure for an international audience
ICMC product material sheets

The owners approached RONIN to create a new corporate identity and modern website to portray their company in a way that befits the high quality of its products and customer service. ICMC is now approved by every major user of organophilic clay in the world and supplies customers globally from the heart of the Middle East.

ICMC website designs shown on multiple devices - design are created by ronin marketing
ICMC website mobile pages - UX and IU design by ronin marketing