International School of Musicians - Ronin Marketing
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International School of Musicians

This leading digital examination platform provider asked us to help with its innovative programme of providing live online and recorded music and performance exams for the University of West London, London College of Music Examinations (LCME).

Launched just a few months prior to the outbreak of COVID 19, the exams provided a much needed alternative to in-person exams for, allowing candidates to continue with their education uninterrupted by the global pandemic.

RONIN created a new microsite for ISoM, so LCME candidates could find all the information they needed about their subject, everything from drama to drums and communication to classical guitar, and to book their exams online.

An intensive email marketing programme was carried out to launch and promote the exams during the worldwide coronavirus lockdown, with marketing collateral provided for LCME representatives to support their own regional promotions, in the UK and overseas.