In partnership with the International School of Musicians, which provided London College of Music Examinations’ new digital platform, Ronin created a global campaign to launch the new exams and to support the college’s international network of representatives. LCME was able to recover the revenues lost from in-person examinations, whilst the digital exams have now become a permanent option for candidates.
With restrictions easing, and in-person exams starting up again, Ronin continued with promotion of the exam options on LCME’s social media channels. The content included highlighting the benefits of different exam formats using images and video examples of candidates from across the world taking their assessments. LCME’s social media platforms have now become a place for positive news stories, keeping representatives, teachers and candidates informed, and a port of call for any queries pertaining to exams.