Parc Franglaises - Ronin Marketing
20769
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Parc Franglaises

Category
Print Design, Web & Digital Design
About This Project

High quality in-café collateral for luxury French delicatessen, as well a first website for Parc Franglaises.

 

The Brief

Based in Beckenham in South East London, this local deli was taken over by two young sisters, passionate about rejuvenating a much-loved-but-dated local eatery. The new owners wanted refreshed marketing materials to reflect Parc Franglaises’ transition into artisan delicatessen and coffee house. Also, as part of their modernisation programme, the owners wanted a state-of-the-art website to present the deli’s range of French inspired produce, as well offering a simplified ‘click & collect’ service.

 

THE RESPONSE

Having already embarked on a refurbishment of the café, the sisters came to RONIN for the redesign of their promotional collateral, including mounted café boards, menus and customer cards. RONIN’s talented design squad created Art Deco-inspired designs to articulate quality, luxury and French finesse. Working with Parc Franglaises’ colour palette of navy, gold and grey, the result is a range of print collateral which reflects the delicatessen newly-revived ‘je ne sais quoi’.

 

As for the website, the owners opted for a personalised WordPress site, and RONIN have created a fully-responsive, mobile-friendly site with easy-to-navigate functionality. Reflecting the deli’s existing Art Deco branding, our designers have incorporated subtle nods to the era, whilst maintaining a contemporary feel for a stress-free user experience. Using Parc Franglaises’ colour palette, we’ve ensured consistency across its branding, strengthening its new look. And, with specially commissioned food photography showcasing deli’s delectable delights, the result is a visually stunning website which truly is the crème-de-la-crème!