Proctors - Ronin Marketing
Bromley web design, website design, PR, public relations, social media, graphic design, print design, advertising, digital design, ID design, branding and marketing from creative agency, RONIN in South East London UK
RONIN Marketing, RONIN, Marketing, PR, Public relations, Graphic design, Web design, Website design, Advertising, Print design, Digital design, Social media, Branding, ID design, Identity design, Publicity, Marketing campaign, PR campaign, Social media campaign, Bromley, South London, London, Kent, South East, UK
15625
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Proctors

Client

Category
Branding, Marketing, PR, Print Design, Social Media, Web Design
About This Project

A full rebranding and marketing campaign for successful estate agency firm with a rich family history.

 

The Brief

Faced with increased competition and an ever-turbulent property market, estate agency, George Proctor & Partners came to RONIN to conduct an in depth marketing audit. Little did the agency know that the 40,000 word report – a combination of desk research, quantitative and qualitative research and mystery branch visits – would result in such a dramatic transformation. Evolving a brand with 65 years of history to appeal to the younger, savvier homebuyers and sellers, while retaining the company’s focus on good old-fashioned customer service, is no mean feat. A smart rebrand needed to be matched with a powerful set of messages, to be applied across all marketing materials, website, PR and social media activity. Queue RONIN’s astute team of graphic designers and marketing gurus.

 

The Response

Rolled out across its branches in Shirley in Croydon, Anerley and the London Borough of Bromley is a complete rebrand, snazzy shop signage, fresh marketing collateral, a website facelift, advertising campaign, and a comprehensive PR and social media strategy, oh and did we mention the company has a new name? Now called simply Proctors, the successful South East London estate agency has had a speculator relaunch.