A full rebranding and marketing campaign for successful estate agency firm with a rich family history.
Faced with increased competition and an ever-turbulent property market, estate agency, George Proctor & Partners came to RONIN to conduct an in depth marketing audit. Little did the agency know that the 40,000 word report – a combination of desk research, quantitative and qualitative research and mystery branch visits – would result in such a dramatic transformation. Evolving a brand with 65 years of history to appeal to the younger, savvier homebuyers and sellers, while retaining the company’s focus on good old-fashioned customer service, is no mean feat. A smart rebrand needed to be matched with a powerful set of messages, to be applied across all marketing materials, website, PR and social media activity. Queue RONIN’s astute team of graphic designers and marketing gurus.
Rolled out across its branches in Shirley in Croydon, Anerley and the London Borough of Bromley is a complete rebrand, snazzy shop signage, fresh marketing collateral, a website facelift, advertising campaign, and a comprehensive PR and social media strategy, oh and did we mention the company has a new name? Now called simply Proctors, the successful South East London estate agency has had a speculator relaunch.