Sporting Way

Sporting Way is a social enterprise which educates, empowers and inspires young people to fulfil their potential, through its specially designed bespoke personal development programmes in schools, community centres and professional sports academies

RONIN’s job was to build an identity that would allow the brand to connect with its core audience through a visual language introducing young people to a greater sense of purpose and perspective. Given the audience demographic, there was a strong need for the brand identity to be relatable and to translate well on digital devices.

Sporting Way also needed a dynamic new website to both appeal to its young customers, as well as attract funding for its varied social projects.

Ronin created a cohesive identity to span both print and digital platforms. The brand was inspired by the concept of an individual’s life journey, and how through teamwork, a clear focus and positive motion they can achieve their goals. The logo comprises a game-plan diagram used to symbolise teamwork, strategy and progression, forming the shape of a fingerprint to symbolise identity and individualism.

The new website uses unique photography of Sporting Way’s young customers involved in varied activities. Combined with youthful animated graphics there is an overall a sense of positivity, achievement and fun. Sporting Way’s programme of work in school, sports clubs and youth centred is perfectly illustrated in a bulging gallery of photos whilts a link to a JustGiving page allows people to donate to its projects.

Founder, Bradley Pritchard says, “This is brilliant! I’ve sent it to the other Directors  and they all love it! I’m going to make a big song and dance about it on social media.”

Thanks Bradley, we’re glad you like it