New brand identity.
Sporting way is a social enterprise which educates, empowers and inspires young people to fulfil their potential. Through its specially designed bespoke personal development programmes in schools, community centres and professional sports academies, our job was to build an identity that would allow the brand to connect with its core audience through a visual language introducing young people to a greater sense of purpose and perspective. Given the audience demographic, there was a strong need for the brand identity to be relatable and to translate well on digital devices.
Ronin created a cohesive identity to span both print and digital platforms. The brand was inspired by the concept of an individual’s life journey, and how through teamwork, a clear focus and positive motion they can achieve their goals. The logo is a comprises a game-plan diagram used to symbolise teamwork, strategy and progression, forming the shape of a fingerprint to symbolise identity and individualism.