Stark has been an energy data and analytics business for over 40 years. The company recently acquired two new businesses, Squire Energy and WPD Smart Metering, allowing it to expand its service offering to energy network infrastructure and metering. In late 2022, the company decided it was time to refresh its brand and bring the two businesses under the Stark umbrella.
To coincide with the launch of its brand refresh, Stark needed a new website aligned with its new look and feel and including information about its new services.
With lots of information required on the website, the RONIN team sat down with Stark at the start of the process to devise a logical structure that is easy to navigate for visitors.
The resulting website employs a mega-menu, displaying all the services and a brief description in the same view. The overall design has a clean, modern look and utilises the brand’s pastel colour palette, which evokes the company’s friendly image.
RONIN has been running an ongoing content and social media programme for Squire Energy since 2017. With Squire becoming a part of the Stark Group, RONIN provided marketing consultation to the Stark and Squire teams on how to manage the re-brand on its digital platforms, including the website and social media.
The RONIN team devised a structured campaign for the rebrand and new website launch. This included a programme of social media posts for pre- and post-launch and two e-shots to Squire’s existing contacts using animated graphics in the new brand style.
As well as supporting us with our marketing communications through an important rebrand, we commissioned RONIN to build our new website. I am very happy with the results. I first met Steve Lipscombe and his team three years ago when the Stark Group acquired Squire Energy (now Stark Works). RONIN was retained as Squire’s marketing agency and one of the things that attracted us to Squire in the first place had been the quality of its marketing. RONIN has a rare combination of design and marketing talent and a depth of understanding of our business. Highly recommended.
Joel Stark
Managing Director – Stark
