New website and comprehensive offering of marketing, PR, branding and design for brand new bridal trade show, UK Bridal Week.
United Fairs enlisted RONIN Marketing to conceive a completely new trade bridal fair for wedding retailers and bridal designers. Starting right from the beginning, the client required an event name, a brand, a website, a social media presence, press coverage and email marketing to establish themselves and execute a successful event in this highly competitive market.
Conceiving the name UK Bridal Week, RONIN Marketing has worked collaboratively to establish an appealing, engaging brand, starting with a chic website, designed exclusively by our talented tech team. Connecting with contacts in the press, UK Bridal Week was introduced to the industry with coverage in BridalBiz Magazine and Wedding Trader, alongside a targeted, strategic social media presence, including a highly successful Instagram account which has amassed hundreds of followers in its first few weeks of activity. RONIN Marketing has also utilised email marketing to catch the attention of carefully selected bridal designers and retailers. We look forward to UK Bridal Week’s first weekend in May 2019 at the NEC Birmingham!