13 Dec RONIN end of year update 2022
For the last couple of years, it’s felt like the end of one challenging period has brought about the beginning of the next. The peak of the COVID pandemic brought the whole world to a halt, and now we’re feeling the effects of a cost-of-living crisis. Despite these difficulties, and in some cases, because of them, RONIN has been fortunate enough to welcome several new clients and work on some exciting new projects in the second half of 2022.
RONIN previously created a new brand image for Bradley Pritchard, former professional footballer (Charlton Athletic and Leighton Orient) and founder of social enterprise, Sporting Way. The organisation inspires and educates young people using personal development programmes, with the values of sport at the core of everything they do.
Following Bradley’s retirement from football, he re-approached RONIN to help him create a new website which utilised his branding more effectively. We did exactly that, creating a bright, engaging design which incorporates unique photography and youthful, animated graphics to provide a general feeling of fun and positivity.
Bradley was overjoyed with the results, saying: “This is brilliant! I’ve sent it to the other Directors and they all love it! I’m going to make a big song and dance about it on social media.”
Perhaps one of our most niche clients is International Clay & Minerals Company (ICMC), a specialist organophilic clay supplier and manufacturer. ICMC constructed a state-of the art manufacturing plant in Egypt’s Alexandria Free Zone and is now serving customers worldwide.
RONIN previously created a new brand ID and modern website to help ICMC stand out from its huge multinational competitors, the likes of Schlumberger and Halliburton. More recently, we carried this fresh look over to a rather stunning customer brochure which neatly summarises who ICMC is, the services it provides and who it works with, giving it the best possible opportunity of securing new prospects.
Formerly known as Dennehy Weller, Dennehy Wealth is one of the UK’s leading financial advisers who we have previously worked with on a selection of print design campaigns. Its digital presence was in need of an update and RONIN was tasked with providing a complete rebrand and new website.
Financial advice is often perceived as a service just for the older generation, but DW was eager to emphasise how this isn’t the case. This inspired our thinking for its new logo and branding, utilising a modern serif font, which captures a sense of tradition but also appeals to a younger audience. The modern, dynamic feel continues on the website where we took a ‘frequently asked questions’ approach to the content, allowing customers to easily access the advice and services most relevant to them.
Oliver Wight Asia Pacific
One of our longest standing clients, business transformation specialists, Oliver Wight Asia Pacific, might be based on the other side of the world in Sydney, Australia, but we have continued to work closely with them on a content marketing programme of social media, blogs, case studies and white papers throughout this past year.
Alongside our programme of regular activity, we have also been working with Oliver Wight on a number of inspiring promotional campaigns, including helping it to carry out a survey of potential and existing clients on how they use technology in their business planning processes, which is a prelude to the launch of an exciting new product launch in early 2023. Stay tuned.
RONIN has been working with Bromley-based legal firm, Marsons Solicitors, for over two years on a regular content and social media programme. In the last few months, our focus has been on several specific campaigns highlighting the business’ wills and probate service. These have included producing a series of super-helpful Q&A-style videos answering frequently-asked questions relating to wills and inheritance, as well as a clever blog programme promoting a downloadable guide for executors.
RONIN – a taste of our own medicine
If we’re showing potential customers why RONIN is the place to go for all things marketing, it’s obviously a good idea if our own branding is tip-top. We have spent the last few months refreshing our look, using an eye-catching pop-art-inspired style, which we have deployed across our website and social media channels.
The new branding is now not only a fundamental part of our day-to-day activities but is also at the heart of several of our individual marketing campaigns. These include, designing the new recyclable cups and collection bins as part of our Bromley FC sponsorship, as well as our recent birthday celebrations, which feature a series of blogs and video shorts reflecting on 21 years of RONIN.