09 Oct Say hello to Oliver and Saskia: RONIN’s new kids on the block
Here at RONIN, we’re delighted to announce the appointment of new PR and marketing executive, Oliver Mann, and new PR and marketing intern Saskia Whelan.
Oliver, who previously worked at Sheffield-based PR agency, BeyondPR has joined RONIN after graduating earlier this year. Saskia, who gained experience in the Marketing department of Rowanmoor Group plc of Salisbury, graduated a year ago.
The appointments come after an increased demand for RONIN’s digital and marketing services which include web design, print design, branding, social media, PR and marketing.
Creating a strong digital brand identity has become more and more important, indeed, in a survey by Marketing Charts, the average prestige brand has a presence on 7 different social media sites! But it’s not just social media, that’s important. An effective marketing strategy requires good content across every channel, and we’re delighted to welcome two new members to the team to help provide this.
“Oliver has a keen eye for current affairs and can provide the consumer insight and engaging content our clients are looking for. We’re thrilled to be adding fresh viewpoints and skillsets to the team,” says RONIN director, Steve Lipscombe.
Oliver graduated with a BA honours in Politics and International Relations from the University of Sheffield, having developed a strong interest in brands and communications. He believes businesses must adapt to the changing face of the media and the way the news is delivered today.
He says: “Having the right communications strategy in place has become essential in an era of unrelenting news coverage on a multitude of platforms. Harnessing the right tools to manage this has become more important than ever before.”
Saskia graduated with a BA honours in English Literature from the University of Reading and brings with her a passion for the written word. She feels that conveying a strong brand identity through copywriting is just as important as developing a recognisable and attractive corporate image.
“Regardless of what medium you choose to use to reach your customers, be it social media or good old fashioned print articles, your message should reflect who you are as a brand as well as what you can do for your clients. Good copy can do this in both style and content,” says Saskia.