20 Jun RONIN’s six-month update: What’s new?
It’s hard to believe we’re already over halfway through the year. Time is flying and the new work is coming in just as quickly. The RONIN team are delighted to have welcomed a number of new clients, alongside completing a handful of exciting projects for some of our existing customers. Here are a few highlights from the first half of 2022…
Elevating Safety Solutions
Elevating Safety Solutions (ESS) works with lift manufacturers, installers and maintenance companies in obtaining and maintaining their ISO, health and safety and compliance requirements, as well as providing essential training for lift engineers. Seeking a complete rebrand, they approached RONIN towards the end of 2021 to create a new image which reflected their unrivalled customer service and quality of work. We complied, modernising their look with an innovative new website which utilises a fresh logo design, colour palette and carefully selected imagery.
This new website offers ESS the opportunity to take their training programme online, and RONIN accommodated this by creating a completely bespoke Learning Management System. This was a first for us but you can see how our web wizards overcame the challenge here. The final product is an easy-to-use online training shop, allowing engineers to pay for and complete their training in a single transaction, including instant issuing of certificates. With the website completed in March, the baton was passed to our communications team to produce an extensive social media and content programme, promoting all the services ESS has to offer.
Dennehy Weller is one of the UK’s leading financial advisors. Having previously worked with them on print design campaigns, we are excited to be working with them on a an extensive project involving a complete rebrand and a new website. Work got underway at the end of April but already the RONIN team are in the process of converting initial designs and ideas into some stunning branding assets.
Another of our returning clients is Sporting Way. Following his retirement from professional football, Bradley Pritchard founded Sporting Way, a social enterprise which educates and inspires young people to fulfil their potential through bespoke personal development programmes in schools, community centres and academies, with a strong emphasis on the positive values of sport
RONIN created a dynamic new brand identity for Bradley just over a year ago and Bradley feels his existing website doesn’t now make the most of his modern image. So it’s our job to change that with a fresh new design. The project is still in the very early stages but we’re looking forward to seeing how it progresses in the coming months.
Oliver Wight Asia Pacific
Business transformation specialist, Oliver Wight Asia Pacific HQ’d in Sydney, Australia, is one of RONIN’s longest-standing clients. We started working with them in the early 2000s, integrating their marketing across all channels, including the creation of a state-of-the-art e-commerce website, a comprehensive suite of web, white paper and case study content, as well as a complete social media and communications programme. Most recently, we ran a campaign to promote their industry-leading business planning services, surveying some of the best-known companies in the Pacific region about their business challenges post-COVID . A report on the results written by RONIN’s marketing maestros and wordsmith wizards is being offered to senior executives, both existing customers and new audiences, via a combination of organic social media posts, website promotion, LinkedIn advertising and email newsletters.
London College of Music Examinations and International School of Musicians
London College of Music Examinations (LCME) is an examination board with over 135 years of experience. When the COVID pandemic struck in 2019, LCME found itself in an extremely difficult situation; unable to continue with its traditional in-person examinations its revenue streams were completely severed. At the same time communications with its customers became troublesome as staff were isolated. Consequently, its social media channels became a public forum for complaint.
LCME engaged RONIN to reopen communications with customers and restore its bruised relationships. This then provided a healthy platform for the launch of the college’s industry-leading digital exams, provided by The International School of Musicians (ISoM), which allowed candidates to progress their studies throughout the pandemic, taking their exams online or via recorded submission, from anywhere in the world. These digital exams remain a permanent option for students, even following the ending of COVID restrictions.
With the foundations firmly in place, LCME and ISoM have the capacity to innovate, creating new and exciting courses, exams and online content. The RONIN team continues to play a key role in promoting these new options for music and performance students, most recently conducting three marketing campaigns to publicise their Early Learning Exams, Steps One and Two Exams, and a series of informative webinars for teachers.
While we have plenty of work going on for our clients, we’re always looking for new ways to continue growing our own audience too. We regularly produce informative web and social media content and have recently increased our output on all channels, with a particular focus on introducing more personality to our feed.
In addition to our organic posts, we also ran a LinkedIn advertising campaign to reach a wider audience, having created a sleek video graphic showcasing the broad spectrum of high-quality websites we have created.