14 Mar Stand out design
When award-winning IT solutions provider, VIPR asked us to help overcome their problem of creating an attractive and interesting exhibition stand, which also made it clear exactly what their software had to offer, we came up with this simple solution – and it worked.
The stand, which got its preview at the AAMGA Automation Conference in Florida, uses the VIPR corporate purple. We conveyed the network based product by blending a montage of screenshots with an abstract array of lines. The puzzle imagery, which denotes VIPR’s tagline ‘simple solutions to complex problems’ was then brought to life at the expo through the handing out of puzzles.
VIPR were simply delighted with the result, and the show was a real success. “The show went really well and the stand looked great,” says Director Richard Brown. “We even had a couple of people tell us they thought we had the best stand, which was great!”