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National events dominated the agenda for 2012 and most of 2011. Starting with the Royal Wedding we witnessed a steady progression through to the Jubilee celebrations, Euro 2012, Wimbledon and, of course, the Olympic Games. The latter was arguably the greatest British event in a...

In this day and age when Direct Marketing is deployed by almost all organisations and those on the receiving end tend to feel bombarded by advertising and sales pitches wherever they turn, effective Direct Marketing has become something of an art form. Not only must...