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We’ve all been there, someone asks what your business does and suddenly you find yourself stumbling over your words and struggling to summarise all your values, services, and company history into a few concise and compelling sentences. A defined value proposition is an important part of...

For the last couple of years, it’s felt like the end of one challenging period has brought about the beginning of the next. The peak of the COVID pandemic brought the whole world to a halt, and now we’re feeling the effects of a cost-of-living...

It’s a really simple, obvious and important question but how often do you ‘um’ and ‘ah’, when people ask it? Do you have a different answer every time? Do you deliver a weak one-liner in the hope your inquisitor can fill the gaps themselves, or...