Before putting pen to paper (or fingers to keyboard), content begins with the strategic thinking and research that is needed in order to bring it to life. This is Content Marketing - a form of marketing that cleverly communicates a message, educates and provides value...
We were delighted to have had the chance to attend Social Media Week last month. The social media team at RONIN was treated to the prestigious event that took place at the BFI, Southbank in London Waterloo and we were super excited! Social Media Week is...
Social media; get over it. It’s no longer a shiny new tool; it’s just the way we communicate now, and like it or not it’s here to stay. Our lives are no longer on and offline – we are creating seamless paths between the two. A...
At RONIN, we are delighted to say bienvenue to our new French client, Cordia Incendie. Following our trip to see the market leading fire safety specialists in Paris last month (you can browse our pictures on Facebook), we have started work on their international communications campaign. Combining...
Trust. What does it mean? It’s defined as a firm belief in the reliability, truth, ability or strength of someone or something. Seemingly straightforward. We all know trust is an important foundation for any relationship, but in reality its role can be quite perplexing, especially...
We are only in the second month of the year, but already some clear marketing trends are emerging for 2013. It seems marketers fears of ‘Empty13’ are unfounded after all, as events such as the Six Nations, Coronation Festival and Royal baby are all generating...
RONIN Marketing has won new client, IT support and solutions company, b1Services. Having previously conducted design work for b1, including a company flyer, we are excited to now launch a publicity campaign for the Bromley-based business. Combining marketing strategy, inbound marketing and content marketing, we...
One of the most talked about phrases in marketing at the moment is ‘content marketing’. The concept has many aliases from ‘custom publishing’ to ‘customer media’ to ‘branded content’, but the recent rebranding of customer publishing trade body, the Association of Publishing Agencies (APA) to...