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For the last couple of years, it’s felt like the end of one challenging period has brought about the beginning of the next. The peak of the COVID pandemic brought the whole world to a halt, and now we’re feeling the effects of a cost-of-living...

It’s a really simple, obvious and important question but how often do you ‘um’ and ‘ah’, when people ask it? Do you have a different answer every time? Do you deliver a weak one-liner in the hope your inquisitor can fill the gaps themselves, or...

I’ve told this story before. It’s true and it’s one I like. It has been all too relevant more than once in recent years but never more so than now. During WWII, foodstuffs were sometimes ‘de-branded’ and manufacturing was ‘pooled’ or ‘zoned’; essentially nationalising the product....

It’s vital to stay visible during this period but don’t communicate for the sake of communication. What you say and do now will shape your brand perception for when the crisis is over. However long that feels right now, the future isn’t far away. So,...

Before putting pen to paper (or fingers to keyboard), content begins with the strategic thinking and research that is needed in order to bring it to life. This is Content Marketing - a form of marketing that cleverly communicates a message, educates and provides value...

Customer references and testimonials are arguably the most powerful form of publicity for any business. They are the ultimate differentiator. Your competitors may be able to match you in other areas, but your customer stories are unique to you and they provide the proof of...