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Easy to read, easy to share, easy to action, meet Mr Top Tips. Born of the Internet age, Mr Top Tips uses the same ancient formula handed down from his grandfather – the pen and paper list. But unlike his predecessor he’s virtual – he...

In 2013, the phrase “content is king” was inescapable. It’s certainly true that content rules, but it’s not alone on the throne; if content is king, then context is queen. Or, to use a Game of Thrones reference, context is the king’s hand, instrumental in...

It’s officially 2014, and instead of sitting around, watching glumly as torrential rain streaks past your window, it’s time to get proactive and make some resolutions. Not just the usual resolutions about resisting that cheeky bacon roll on the way to work, switching your 12...

Social media; get over it. It’s no longer a shiny new tool; it’s just the way we communicate now, and like it or not it’s here to stay. Our lives are no longer on and offline – we are creating seamless paths between the two. A...

Whilst the digital revolution has redefined business to consumer (B2C) relationships and shifted the boundaries of communication, a plethora of businesses stubbornly refuse to adapt. Many corporations continue to indulge in corporate jargon and ignore the importance of delivering a simple and accessible message to...

At RONIN, we are delighted to say bienvenue to our new French client, Cordia Incendie. Following our trip to see the market leading fire safety specialists in Paris last month (you can browse our pictures on Facebook), we have started work on their international communications campaign. Combining...

“The universe is made of stories, not of atoms,” poet Muriel Rukeyser famously said. A seemingly ludicrous suggestion in a world where we seek proof that a + b=c. But in truth, our natural instinct to find a correlation between ‘a’ and ‘b’, is precisely...

Trust. What does it mean? It’s defined as a firm belief in the reliability, truth, ability or strength of someone or something. Seemingly straightforward. We all know trust is an important foundation for any relationship, but in reality its role can be quite perplexing, especially...

We are only in the second month of the year, but already some clear marketing trends are emerging for 2013. It seems marketers fears of ‘Empty13’ are unfounded after all, as events such as the Six Nations, Coronation Festival and Royal baby are all generating...

RONIN Marketing has won new client, IT support and solutions company, b1Services. Having previously conducted design work for b1, including a company flyer, we are excited to now launch a publicity campaign for the Bromley-based business. Combining marketing strategy, inbound marketing and content marketing, we...