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One of the most talked about phrases in marketing at the moment is ‘content marketing’. The concept has many aliases from ‘custom publishing’ to ‘customer media’ to ‘branded content’, but the recent rebranding of customer publishing trade body, the Association of Publishing Agencies (APA) to...

As the business environment becomes more and more noisy, finding a voice for your company can feel like an increasingly tough challenge. There are tweets to respond to, blog posts to read, Facebook pages to update, all before the working day has even begun. With all...