The twenty-first century has given us many things; iPods, smartphones, social media, and an (un)healthy obsession with quinoa and avocados. It’s also given us the title ‘blogger’ as a bona fide profession, as blogging evolved from niche hobby to aspirational career choice. Although blogs have technically...
Summer is here, and with it a season of sport, longer days and fresh marketing ideas; so on June 26th the RONIN PR team took a trip to Olympia Grand, London, for Marketing Week Live 2014. The event boasts four zones – Understand, Engage, Experience and...
The age of big data is here. Over the course of a week, billions of pieces of content are created and spread all over the web. Indeed, on average, 500 million tweets are sent everyday. Yet, we have increasingly less time to absorb this data. Enter...
In 2013, the phrase “content is king” was inescapable. It’s certainly true that content rules, but it’s not alone on the throne; if content is king, then context is queen. Or, to use a Game of Thrones reference, context is the king’s hand, instrumental in...
It’s officially 2014, and instead of sitting around, watching glumly as torrential rain streaks past your window, it’s time to get proactive and make some resolutions. Not just the usual resolutions about resisting that cheeky bacon roll on the way to work, switching your 12...
“The universe is made of stories, not of atoms,” poet Muriel Rukeyser famously said. A seemingly ludicrous suggestion in a world where we seek proof that a + b=c. But in truth, our natural instinct to find a correlation between ‘a’ and ‘b’, is precisely...
Trust. What does it mean? It’s defined as a firm belief in the reliability, truth, ability or strength of someone or something. Seemingly straightforward. We all know trust is an important foundation for any relationship, but in reality its role can be quite perplexing, especially...