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It’s a really simple, obvious and important question but how often do you ‘um’ and ‘ah’, when people ask it? Do you have a different answer every time? Do you deliver a weak one-liner in the hope your inquisitor can fill the gaps themselves, or...

As Artificial Intelligence (AI) has transitioned from the pages of science fiction novels to the screen-bleached pages of online publications, headlines flit between either decrying the ‘automation apocalypse’, or claiming that robots will enable humans to work less and play more. Some of the jobs...

Before putting pen to paper (or fingers to keyboard), content begins with the strategic thinking and research that is needed in order to bring it to life. This is Content Marketing - a form of marketing that cleverly communicates a message, educates and provides value...

There’s no doubt that in when it comes to building a brand, reputation and credibility, content is King and what you publish can affect whether your business will make you a prince or a pauper. The point of content marketing is to subtly catch a...

Press releases are one element to a public relations strategy and are widely used to promote a new product, company news or a new service.  Journalists are flooded with them daily so it’s important to hit the right note in order for it to be...

Copywriting is variously described as an art, a science, even a form of magic! The role of the copy writer is to create interesting, engaging copy that fits with a brand image, and reads authentically. It’s no easy feat. Here are our top tips for becoming...

Easy to read, easy to share, easy to action, meet Mr Top Tips. Born of the Internet age, Mr Top Tips uses the same ancient formula handed down from his grandfather – the pen and paper list. But unlike his predecessor he’s virtual – he...

Whilst the digital revolution has redefined business to consumer (B2C) relationships and shifted the boundaries of communication, a plethora of businesses stubbornly refuse to adapt. Many corporations continue to indulge in corporate jargon and ignore the importance of delivering a simple and accessible message to...

We’ve been asked to write some white papers for top IT firm K3 business technology group. As it happens, the company’s ERP division, K3 Syspro, was RONIN’s first ever client back in 2001 and they’ve commissioned us this summer to prepare the content for their...