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Summer is here, and with it a season of sport, longer days and fresh marketing ideas; so on June 26th the RONIN PR team took a trip to Olympia Grand, London, for Marketing Week Live 2014. The event boasts four zones – Understand, Engage, Experience and...

In this day and age when Direct Marketing is deployed by almost all organisations and those on the receiving end tend to feel bombarded by advertising and sales pitches wherever they turn, effective Direct Marketing has become something of an art form. Not only must...

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