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When it comes to social networking, you can’t just set up an account and watch the followers roll in, unless of course you are Katy Perry or someone impersonating the Queen. Even then, if people are willing to take the time to read your content,...

Social media is the buzzword of the moment; everyone is talking about Twitter and Facebook. But using it as an effective business tool requires a little more thought than you could fit in a Tweet. Social media isn’t rocket science nor is it a dark art,...