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Welcome back to Part Two of our ‘B2P, the future of marketing’ series. If you missed Part One, STOP RIGHT THERE and click here, as our first blog is handy for getting the 411 on what we mean by the newly coined phrase of ‘business...

No, that’s not a typo, B2P – not B2B or B2C – is the future of marketing. You’ve probably heard of the phrase, “people buy from people”, and with the rise of digital marketing – especially social media – connecting directly with customers has never...