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What’s cute, yellow and has the ability to convey emotions technologically without using any words? Yes, you guessed it. Emojis. Whether we are sending a text to our friends or tweeting about what we had for lunch, there is an emoji for every occasion and...

Whilst the digital revolution has redefined business to consumer (B2C) relationships and shifted the boundaries of communication, a plethora of businesses stubbornly refuse to adapt. Many corporations continue to indulge in corporate jargon and ignore the importance of delivering a simple and accessible message to...