When it comes to social media, many individuals fret about having a comprehensive strategy, procrastinate for fear of saying the wrong thing, or in some cases, simply write it off as the domain of ‘marketing’. But LinkedIn is a platform made for individuals to connect...
Welcome to the pictorial revolution. I’m not just talking Pinterest, Instagram and Snapchat – social networks designed for pictures – no, I’m talking all thing marketing turned on their head. Blogs that were once words are now infused with images and photos. Stats that were...
Businessmen and women in your 50s unite. All this social media stuff is for kids. FaceTube and Twittering; who gets it? There isn’t any business benefit and it reduces productivity. Staff should be banned from using it during working hours; after all they’re just talking...
According to Gartner Inc. by 2014, organisations that refuse to communicate with customers via social media will face the same level of wrath from customers as those that ignore today's basic expectation that they respond to emails and phone calls. But whilst there is no...
When it comes to social networking, you can’t just set up an account and watch the followers roll in, unless of course you are Katy Perry or someone impersonating the Queen. Even then, if people are willing to take the time to read your content,...
Social media is the buzzword of the moment; everyone is talking about Twitter and Facebook. But using it as an effective business tool requires a little more thought than you could fit in a Tweet. Social media isn’t rocket science nor is it a dark art,...