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As the UK faces another difficult economic period, many business owners will be looking at the way their organisations are run and changes they need to make to weather the storm. In the past, we have seen many businesses neglect their marketing during a recession...

It’s a really simple, obvious and important question but how often do you ‘um’ and ‘ah’, when people ask it? Do you have a different answer every time? Do you deliver a weak one-liner in the hope your inquisitor can fill the gaps themselves, or...

I was speaking to a prospective client the other day, the managing director of a significant company, who was considering personally managing his firm’s social media. He asked for my thoughts. These are they and I thought they may be of interest to a wider...

To one degree or another businesses are planning to make changes in the way they approach and run their businesses, in terms of their customers and suppliers, their people, their pricing and their products and services....

It’s vital to stay visible during this period but don’t communicate for the sake of communication. What you say and do now will shape your brand perception for when the crisis is over. However long that feels right now, the future isn’t far away. So,...

The COVID-19 pandemic is making it impossible for companies to plan even for the immediate future, as information and advice change by the hour. Fortunately, today’s marketers have the benefit of sophisticated tools that allow them to detect and respond to customer demand on a...

Get ready for a fright; Halloween is now the UK’s third biggest retail event of the year, after Christmas and Easter, with spending on this spook-tacular holiday almost doubling in five years, from £230 million in 2013 to £419 million in 2018! This newly-acquired enthusiasm...

In part one of our SEO blog series, we looked at why SEO matters for your business (click here if you missed it). In a nutshell, SEO matters because without it, your website visibility is severely impaired, meaning you’re not only missing out on new...