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It’s vital to stay visible during this period but don’t communicate for the sake of communication. What you say and do now will shape your brand perception for when the crisis is over. However long that feels right now, the future isn’t far away. So,...

Get ready for a fright; Halloween is now the UK’s third biggest retail event of the year, after Christmas and Easter, with spending on this spook-tacular holiday almost doubling in five years, from £230 million in 2013 to £419 million in 2018! This newly-acquired enthusiasm...

The latest B2B Marketing magazine is celebrating it's 10th birthday with a special issue of the magazine. And what better way to make it special, than featuring our blog 'Five tips for creating great infographics' as 'Blog of the Month'! As a regular contributor to B2BMarketing.net,...

“The universe is made of stories, not of atoms,” poet Muriel Rukeyser famously said. A seemingly ludicrous suggestion in a world where we seek proof that a + b=c. But in truth, our natural instinct to find a correlation between ‘a’ and ‘b’, is precisely...

According to Gartner Inc. by 2014, organisations that refuse to communicate with customers via social media will face the same level of wrath from customers as those that ignore today's basic expectation that they respond to emails and phone calls. But whilst there is no...