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From paint pots to carpeting, cookware to furniture, an interiors brand creates a product that must walk the fine line between fitting into your consumer’s actual lifestyle, and being aspirational and desirable. But people won’t just spot your product and decide on a whim to get a brand...

PR coverage for your brand is a very effective means of gaining broad reach in media where advertising costs are prohibitively high. Crucially, people tend to trust what is independently written about a company more than what a company has to say for itself. But...