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From paint pots to carpeting, cookware to furniture, an interiors brand creates a product that must walk the fine line between fitting into your consumer’s actual lifestyle, and being aspirational and desirable. But people won’t just spot your product and decide on a whim to get a brand...

According to Gartner Inc. by 2014, organisations that refuse to communicate with customers via social media will face the same level of wrath from customers as those that ignore today's basic expectation that they respond to emails and phone calls. But whilst there is no...