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The battle of this year’s best high street coffee shop Christmas cup has begun, and it’s definitely got people talking. And of course it’s the well-known battle between the two biggest names in the UK, Starbucks and Costa. These festive cups have now become a...

The ‘brand’ is, essentially, a means of distinguishing one product from another, a metonym for a broader concept. However, in an over saturated market, while quality of product or service undeniably remains fundamental, effective branding is what elevates companies and enables them to thrive. Your...