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Steve Lipscombe Tag

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As the sun was setting on this year’s Marketing Week Live event (or MWL ‘14 as the organisers would have us call it), I sat in on the last presentation of the final day co-hosted by the Chartered Institute of Marketing and a marketing consultant...

RONIN Director, Steve Lipscombe, this week features in the Bromley Times, providing his expert opinion on the controversial re-branding of local shopping centre, the Glades. Whilst renaming to 'Intu' has been met with fairly negative public opinion, Steve reasons that branding is not just about...