Storytelling Archives - Ronin Marketing
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Storytelling Tag

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PR coverage for your brand is a very effective means of gaining broad reach in media where advertising costs are prohibitively high. Crucially, people tend to trust what is independently written about a company more than what a company has to say for itself. But...

Storytelling is an important part of marketing and PR, for the simple reason that people love a good story. So to celebrate World Book Day 2014, we asked the RONIN office: What’s your favourite book? Steve - My Family and Other Animals by Gerald Durrell Difficult one;...

In 2013, the phrase “content is king” was inescapable. It’s certainly true that content rules, but it’s not alone on the throne; if content is king, then context is queen. Or, to use a Game of Thrones reference, context is the king’s hand, instrumental in...

“The universe is made of stories, not of atoms,” poet Muriel Rukeyser famously said. A seemingly ludicrous suggestion in a world where we seek proof that a + b=c. But in truth, our natural instinct to find a correlation between ‘a’ and ‘b’, is precisely...