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In a world dominated by social media, influencer marketing and targeted ads, email marketing remains an incredibly powerful tool in modern communication and is, in fact, one of the best ways to connect with your audience. Don’t get us wrong; paid advertising, influencers and other...

The last decade has seen social media become an invaluable tool for marketers, allowing businesses and brands an instant and easy way to directly communicate with their audience for the first time. However, the relative newness of this form of digital marketing means there is no rulebook in...

As 2018 draws slowly to a close, here at RONIN we have been thinking about what businesses can do to amplify their branding for the new year. Consumer trends are constantly changing, and in an ever-evolving media universe, its critical for companies to keep on...

The twenty-first century has given us many things; iPods, smartphones, social media, and an (un)healthy obsession with quinoa and avocados. It’s also given us the title ‘blogger’ as a bona fide profession, as blogging evolved from niche hobby to aspirational career choice. Although blogs have technically...

Copywriting is variously described as an art, a science, even a form of magic! The role of the copy writer is to create interesting, engaging copy that fits with a brand image, and reads authentically. It’s no easy feat. Here are our top tips for becoming...

When it comes to social networking, you can’t just set up an account and watch the followers roll in, unless of course you are Katy Perry or someone impersonating the Queen. Even then, if people are willing to take the time to read your content,...