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Copywriting is variously described as an art, a science, even a form of magic! The role of the copy writer is to create interesting, engaging copy that fits with a brand image, and reads authentically. It’s no easy feat. Here are our top tips for becoming...

From paint pots to carpeting, cookware to furniture, an interiors brand creates a product that must walk the fine line between fitting into your consumer’s actual lifestyle, and being aspirational and desirable. But people won’t just spot your product and decide on a whim to get a brand...

The age of big data is here. Over the course of a week, billions of pieces of content are created and spread all over the web. Indeed, on average, 500 million tweets are sent everyday. Yet, we have increasingly less time to absorb this data. Enter...