06 Feb Twitter Competitions: why not?
We are now at the point that you can’t question the benefits of being on Twitter (or at least I hope so), but have you considered using it to host a competition for your brand?
At the beginning of January we ran a very successful Twitter competition for our client Apex Lifts.
Rather than the usual ‘Follow and RT to win’, which seem to be the most popular type of competition, we wanted to experiment a different approach to engage more with Apex Lifts followers. That’s why we came up with the idea of the contest: ‘Follow, Guess to Win”.
The competition was promoted via the Apex Lifts Twitter account and entrants were offered the chance of winning one bottle of Veuve Clicquot Yellow Label Brut champagne. All they had to do was follow Apex Lifts on Twitter and guess the time and date the account would reach 800 followers by using the dedicated hashtag #Apex800.
The purpose of the campaign was to help raise Apex Lifts’ profile both locally and nationally, increase its Twitter following and drive traffic to the website.
The competition ran for three weeks, attracting 272 entries. It’s been a real success; during the campaign period the tweets had on average 28,300 impressions. The hashtag #Apex800 also helped raise brand awareness and allowed us to measure the results.
This was not the only competition we’ve managed recently. Back in November we ran a Twitter competition for our client Stoneham Kitchens. Entrants were offered the chance of winning one of 15 special edition mugs in return for following Stoneham on Twitter and re-tweeting the competition post. We doubled Stoneham’s Twitter followers and boosted website traffic by 71 percent.
So, we say YES to twitter competitions because:
- They are a great way to build ‘buzz’ and increase brand engagement
- They will increase your social media impact by attracting new followers
- Even when the competition itself is over, the publicity value continues
- They are free
- They will help you convert an unengaged follower into an engaged follower
- They will help you engage with your current audience, promote the ethos of your brand, ‘meet’ new people and drive customers to your website.
- Last but not least it’s fun!
“The biggest part of engaging is just making sure that you’re talking to people.”
-Jen Lopez, discussing social media at SEOmoz
If you would like any help with your own social media campaign please feel free to get in contact with us and let us tell your story.