01 Aug Why does SEO matter?
Are your customers struggling to find you on the internet? Are you on page two on search engines or higher? If this sounds like you, it could be a sign that your SEO is not working effectively. For SEO novices, this term refers to Search Engine Optimisation, it basically refers to your ranking and visibility on the internet, and in an ideal world you want to be found on the first page of Google! Why you ask? In this blog we address exactly that – why SEO should matter for your business.
Drives traffic to your website
If you have a website, then you clearly want people to visit, right? There is no point having a website and it just sitting there to disappear amongst the billion plus websites there are in existence. Having high quality SEO to get your website listed on page one is likely to impact the traffic to your website – for the better. This means more opportunity to secure sales or enquiries about your product/service, and therefore more opportunity to grow your business.
Users are more likely to trust brands that are listed on the first page of search engine results. If you have useful information on your website that the user is looking for and your URL pops up, then this presence will gain the trust of both the user and search engines. Google, for instance, likes websites that help the user, so it is worth bearing this in mind when you are writing content for your site.
Gives you the competitive edge
Undoubtedly, you have competitors that are also online. The last thing you want is to see them higher up on the search results than you. Many studies have revealed that if you are not on page one or even listed within the first three organic search results then you can say ‘goodbye’ to those all critical clicks. Improve your SEO to boost your ranking and get ahead of your competitors.
Builds brand awareness
SEO is one of the most influential ways to raise your brand awareness as you can reach more customers and spread the word about your product or service. The more you are discovered and can help users, the more you will stay in the limelight, which can only mean positive things for your brand.
While all this may sound straightforward, the hard work is getting on to page one and gaining that online presence, which is no easy feat. Google is constantly updating its search algorithms, so it is important not to fall behind. It will also take time to nab a spot on the first page, so don’t expect it to happen overnight; you’ll need plenty of patience before results materialise. But it can happen, with the right methods and the right skills.
In Part 2, we will take a look at what needs to be done to get noticed on search results.