World Book Day 2014 - Ronin Marketing
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World Book Day 2014

World Book Day 2014

Storytelling is an important part of marketing and PR, for the simple reason that people love a good story. So to celebrate World Book Day 2014, we asked the RONIN office: What’s your favourite book?

Steve – My Family and Other Animals by Gerald Durrell

Difficult one; off the top of my head, My Family and Other Animals by Gerald Durrell. I read it when I was a teenager and it made a big impact on me; inspiring me to go to Greece, which I have done many times since. I remember still, how it made me feel at the time (plus all those wonderful Greek Island holidays), so helps me look back on my youth with rose-tinted spectacles.

If you ask me tomorrow, I’ll probably give you a different answer.

Clare -The Island by Victoria Hislop

I’m quite fussy about what books I read, but I couldn’t put this book down. I was shocked by the betrayal, horrified by the tragedies, fascinated by the setting – you can’t beat a book which teaches you a bit of history as you read – and captivated by the love story. Beautifully imagined and evocatively told, for me The Island is hard to beat.

Milly – On Beyond Zebra by Dr Seuss

A childhood fave: On Beyond Zebra – Dr Seuss; shaking up our ideas about the alphabet!

“My alphabet starts with this letter called YUZZ.
It’s the letter I use to spell YUZZ-a-ma-TUZZ.
You’ll be sort of surprised what there is to be found
Once you go beyond Z and start poking around!”

Saskia – 1Q84 by Haruki Murakami

It’s tricky to pick just one, but 1Q84 by Haruki Murakami is a recent favourite that I still regularly think about. I was reading it on a long train journey and almost missed my stop, I was so engrossed! I also saved Book Three for as long as possible, because I didn’t want it to end!

Carolyn – The Dream of the Red Chamber by Cao Xueqin

It is one of China’s Four Great Classical Novels, a Chinese Romeo-and-Juliet love story and a portrait of one of the world’s great civilizations. I read the simple illustrated version when I was a child and read the full version when I was in school. I love the characters, the stories and wisdom in it, every time I read it I get something new.

Darren – Heat magazine

Does Heat magazine count?

I’m not a big reader…